If you are running a SEO campaign, you’ll notice that your rankings can fluctuate. Every time they fall, it can be worrying… but it’s important to ask yourself what is happening when they take a fall (as well as when they are up) – is it normal? What can you do?
Before we go too much further, it’s important to add that small changes in rankings aren’t unusual – however, it is unusual if they take a HUGE fall, then stay that way for weeks on end.
We’ve put together this blog to help you learn more about when you should be concerned, what to do when your ranking has dropped – and a bit more info on why they are ever changing.
Monitoring your SEO Health
You probably already know that SEO is short for Search Engine Optimisation – how search engines help people find you online.
When looking at where your website sits in Google (e.g. page 1, page 2), you’ll probably see frequent changes (especially if you have a newly built website with all the tricks of the trade).
Keeping this in mind, here are a few tips and tricks to check the rankings of your website:
Check your rankings consistently
It’s a good idea to check rankings weekly, consistently and in the same way each time. Checking on your phone vs your computer can give different results. This is the same for location – Google will take notice of this in its algorithm which impacts your rankings. So, be sure to use a non-geo-based system to check your rankings.
Compare your ranking with your competitors
If you know who your competitors are (if not, ask us how we can help), it’s a good idea to check how they are sitting. Google constantly changes their algorithm for keywords so that the top results are the most “helpful” for those searching for them – you’ll probably see here that your competitor’s rankings change just as much as yours does.
Check your web traffic too
If you are still receiving the same amount of traffic to your site but notice differentiations in your rankings it could just mean that there is a normal fluctuation of some keywords that are occurring. If you don’t have Google Analytics installed on your website, make sure you ask your web service provider to set it up so you can start tracking your web traffic.
How to combat negative changes in your rankings
Possible reasons for changes in your rankings are:
Google Algorithm changes
When a normally low volume keyword that your practice has been ranking high for suddenly surges in popularity, Google could start experimenting with the rankings. The higher search volume gives Google more data to determine which sites users prefer. If there has been a change, ask us how we can help you combat the negative effects.
Changes in your web content
If you have added more content to your site, you need to make sure its content was written for the SEO keywords you want to improve rankings for. Do some keyword research, optimization and promotion to get the right content ranking for the right search terms. Need help? Ask us how.
5 SEO tips to help you improve your rankings
- Make sure your website is mobile friendly
- Optimise your images with relevant keywords
- Add internal links between pages on your site
- Add external links to trusted external sites
- Make sure you are using H1 tags in the HTML for the title of every page